Australian YouTube star Georgia Productions has revealed why she believes the huge video-sharing platform will eventually surpass mainstream television, especially for kids, as more and more content creators join the website.
Georgia has been building her 785,000-strong YouTube fanbase since 2013, and has seen the ins and outs of the website in the past seven years. Most recently, the Aussie star was nominated for a Nickelodeon Kids' Choice Award.
As the Kids’ Choice Awards ceremony — to be held on March 22 — looms on the horizon, the 20-year-old creator admitted she believes YouTube, and the whole video online domain too, is well on its way to overtaking TV as we know it.
According to the Australian YouTuber, who spoke to the Newcastle Herald after she was nominated for the award, the fact kids today can pick up a phone or tablet and load up a video in seconds is where YouTube has the edge over mainstream TV.
“Kids can very easily access online content. They can choose exactly what they want to watch, and when they want to watch it. They don’t have to wait a certain amount of time for it to come on TV,” she explained.
Modern times have also played a role in the change from television addiction, to YouTube’s mainstream popularity burst. “Attention spans are getting smaller and smaller,” she added. “One day we are all going to be like goldfish.”
As well as that, she continued, the YouTube medium is unique compared to television in it feels like you’re sharing the video experiences with your favorite content creators, rather than just watching through a window into their lives.
“People feel a lot closer to YouTubers because they tend to share a lot about themselves — there’s not much of a wall or a filter,” she said, though ironically the Australian star has yet to reveal her last name to her hordes of fans.
Funnily enough, though, the mega-popular Aussie streamer nearly didn’t start her career on YouTube at all, after her parents told her “no,” when she said she was going to start making videos, aged 13.
Eventually, however, a persistent Georgia “wore them down,” and the rest is history. From her humble start, the 20-year-old is now well on her way to a huge million-subscriber milestone — only 165 Australians have hit that mark before.
The online comedian has also branched out into publishing recently, releasing her book The Amazingly Disorganised Help Dictionary. The 2018 release touches on her early life, as well as her “adventures” with her “superpower,” ADHD.
Georgia has no plans to even step away from YouTube into something more though, at least not long term. She may tinker with other things from time to time — like her book — but she’ll always find her way back to YouTube, she said.
“I am branching out, yeah, but not too far,” she said. “I like to stick to my roots and I still love making YouTube videos. I can't see a point in time where I'd stop just yet.”
The 33rd Nickelodeon Kids' Choice Awards will be held on March 22. Georgia will be up against EyStreem, Harvey Petito, Johnny Tuivasa-Sheck, and Mariam Star for the top gong among Aussie & New Zealand content creators.