Four random products that viral TikToks made insanely popular - Dexerto
Entertainment

Four random products that viral TikToks made insanely popular

Published: 11/Nov/2020 17:47

by Alice Hearing

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TikTok’s rapid rise to fame has had a huge global impact. So much so, that it’s not surprising that it heavily influences the products we buy. 

According to a study by iprice group, several companies have seen an increase in interest as a result of their products being used or recommended in viral videos. From cranberry juice to skincare, here are four things that gained popularity through TikTok.

Ocean Spray

@420doggface208Morning vibe ##420souljahz ##ec ##feelinggood ##h2o ##cloud9 ##happyhippie ##worldpeace ##king ##peaceup ##merch ##tacos ##waterislife ##high ##morning ##710 ##cloud9♬ Dreams (2004 Remaster) – Fleetwood Mac

If you haven’t seen DoggFace skateboarding to Dreams by Fleetwood Mac while drinking Ocean Spray cranberry juice, where have you been? Google trends recorded a 1,329% surge in interests for Ocean Spray after comparing this to the search interests in September, a month prior to the viral video. Ocean Spray is even reported to expect a surge in sales by next quarter.

The Ordinary

@kaelynwhitee##duet with @kaelynwhitee Also helps with acne scars and uneven skin tone✨ ##greenscreen ##AsGoodAsTheOG ##touchdowncelebration ##CleanFreshHype ##fyp♬ Like That – Doja Cat

The ordinary is a cult, affordable skincare brand that launched in 2016. In January, @kaelynnwhitee uploaded a video explaining how the ordinary AHA 30% and BHA 2% peeling solution worked wonders for her skin. The original video was seen more than 4 million times, and the brand had a search increase of 116% during the period the video went viral.

Essence Kiss

@katrina_hongIt’s called Essence Kiss the Black Sheep lipstick.♬ original sound – 𝗸 𝗮 𝘁 𝗿 𝗶 𝗻 𝗮

Numerous videos of Essence Kiss: Black Sheep lipstick, which is deceivingly black-colored, went viral in February. The lipstick drew in viewers because it adjusts to your skin’s PH, giving you the perfect pink pout. As a result, it saw an increase of 340% in Google searches.

Urban Skin RX

@niceoneashleyliterally cleared my face in 3 weeks! ##acnehelp ##fyp ##skincare♬ original sound – niceoneashley

Earlier this year @niceoneashley showed the before and after effects of Urban Skin RX on her acne scars, amassing more than 6.5 million views. The company saw a shocking 2,558% increase in Google search volume in January.

Despite attempts to ban the platform, TikTok still dominates in the US and globally. Companies can still enjoy the benefits of a boost in sales if they happen to get featured in a viral video or challenge.

Business

Queens Gaming Collective CEO explains need for women-led organization

Published: 17/Nov/2020 12:59

by Adam Fitch

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Queens Gaming Collective, a gaming lifestyle company led by women, has launched with $1.5m in investment.

Founded and operated by women, the collective has assembled to amplify accessibility and opportunities for their content creators, streamers, and competitors so they can “build equitable and profitable careers in gaming.”

Queens Gaming Collective launched to “level the playing field in a crowded, competitive, and male-dominated industry” and have a roster of prominent figures to boot. Each have ownership in the brand and will be given tools and guidance to “unlock economic upside.”

The collective initially houses musical acts CRAY, Sharlene, Coco and Breezy, Erica Nagashima, Sunzibae, bunnymightgameu; content creators AvaGG, Kiera Please, demisux, Bloody, Kayla Delancey, BlackKrystel, xmiramira, SavEdgeDoll, HelloIAmKate; influencer Carrington Durham; cosplayer Maid of Might; and WNBA champion Alexis Jones.

Queens AvaGG KieraPlease
Queens
Queens Gaming Collective members Kiera Please (left) and AvaGG (right).

The aforementioned members will create collaborative content and activations for platforms owned by Queens Gaming Collective. They’re also joined by an ambassador network, dubbed the Queens Court, that includes former NBA star Baron Davis and media figure Karen Civil.

Dexerto asked CEO and co-founder Alisa Jacobs why it was important for Queens Gaming Collective to exist. “Because it is wildly shocking that it didn’t exist. Nearly half of the world’s gamers are women,” she said. “Nonetheless, through the lens of representation, especially in streaming, where are all the women? For every Pokimane or Valkyrae, there are a dozen men — Ninja, Shroud, Myth, TimTheTatman, Dr. Disrespect, Dr. Lupo, etc.

“Our Queens have built their own dedicated, engaged audiences, but all want and deserve additional support to elevate and expand within the industry. This is where we come in. We are an arsenal. We provide the professional weaponry required for battle, including heavy artillery like meaningful resources, platform and opportunities. While there is plenty of white space to develop and celebrate these gamers, it takes a village. There is a more resounding, industry-wide issue that we are adamant to address. It’s an immediate call to action for all of us.”

In recent times, esports has seen more investment placed in diversity and inclusivity with Gen.G partnering with dating app Bumble to scout and house all-female teams, Cloud9 signing a female Valorant roster, and Dignitas launching their ‘FE’ platform for women in gaming. As Jacobs explained, this is a start but the cause isn’t over just yet.

Cloud9 White Valorant
Cloud9
Cloud9 announced the first all-female Valorant roster on October 25.

“We love seeing top-tier esports organizations putting action behind their words, and are sincerely rooting for each team and initiative,” she said. “It sets the precedent. However, there is still a lot of work to be done here. We’re just scratching the surface when it comes to broader areas to tackle in esports and gaming. This is why we are so purposeful in selecting our Queens. Our inaugural class, as well as our investors, executives, staff, and vendors, for that matter, are diverse in terms of background, gender, race, talent and thought.”

The collective have launched with support from investors and endemic gaming companies alike. Razer have joined the company as a partner, providing them with peripherals like mice, keyboards, and headsets to use when creating content.

BITKRAFT Ventures, a firm launched by ESL and G2 Esports co-founder Jens Hilgers, led the investment in the company. Other contributors include Muse Capital founding partners Assia Grazioli-Venier and Rachel Springate, former MTV executive Amy Finnerty, Kappa USA president Dre Heyes, Sugarfina co-founder Rosie O’Neill, and seven other businesswomen.

“Our seed capital is going into critical resources necessary to bring Queens to market and foster our roster’s long-term growth,” Jacobs said of such support. “Razer will provide our talent with the peripherals they need to better create content, and connect with other Queens and their respective audiences.”

With the ethos and approach of Queens being made clear from the get-go, Dexerto asked their CEO as to the ultimate ambition behind the venture.

“Our primary goal is to help create and equalize opportunities for women in gaming and gaming culture,” she answered. “We’ll do that by providing our Queens increased access, management, guidance, and resources they need to be successful. Collectively, all of these can help empower meaningful personal brands and careers, and affect change. We seek to inspire the next generation of culture-makers and young women in gaming.”

Queens Gaming Collective will host a celebratory launch stream on December 5, with team members being joined by the Queens Court on Twitch.