Emma Chamberlain is more than a YouTube star; the influencer also boasts a successful coffee company and a popular merch line, but for all her nine million subscribers, there’s one thing she doesn’t dish on — her relationships.
Chamberlain has become an undisputed social media sensation, rising to fame thanks to her hilariously honest conversations with fans about life as well as her other side hustles, which include Chamberlain Coffee.
Considering that she’s become somewhat of a fashion, beverage and internet icon, though, it stands to reason that fans are more interested in her personal life; but what’s personal sometimes needs to stay behind closed doors, according to Chamberlain.
In a September 24 interview with Seventeen, the YouTuber opened up about both the updated branding for her coffee company and her love life, although her answer isn’t exactly what fans were hoping for.
“When you love someone, you’re like, ‘Oh my god, I want to tell everybody,’” she said of the topic. “But I think that, unfortunately, it’s not good for the health of the relationship to talk about it, especially when you’re young.”
Going on to claim that her “lips were zipped” regarding the situation, it doesn’t look like Chamberlain is going to spill the tea on her romances any time soon — but internet sleuths already have a potential candidate in mind, and he goes by the name of Role Model.
While the two do follow each other on Instagram and have made the occasional flirty interaction on the app, there’s no solid evidence linking the two together, and Emma isn’t willing to divulge any info on that particular front.
For now, it seems that all fans can do is watch and wait for any updates — although it doesn’t look like she’ll be doing so any time soon.
When you think of the select few who are at the forefront of the current wave of influencers-turned-entertainment-giants, Addison Rae Easterling comes to mind. The TikTok star has blown up, especially over the past year, and she’s poised to make millions of dollars because of it.
The 20-year-old is traditionally a dancer, competing in the sport across the United States since the age of six. After blowing up on TikTok from, unsurprisingly, dancing, in late 2019, she’s amassed millions of followers across all major social media platforms.
The typical method of monetization for influencers comes in the form of sponsored posts and brand deals, and that certainly was the case for Addison early on. Though, after signing with talent agency WME in January 2020, she has her sights set on devising major revenue streams across multiple mediums.
From pretty standard ways of making money like advertisements on YouTube to launching her own beauty line, Addison is proof that social networks such as TikTok can serve as launchpads for a career that’s much bigger than any single platform. As she continues to expand her footprint and command higher paydays, it’s worthwhile looking at how she’s building an empire that may well set her up for life.
How Addison Rae makes money
Spotify are hoping to bring more teenages to their platform with Addison Rae’s podcast.
Addison Rae is a major force in the world of content creation, it’s even been reported that she was the highest-earning TikToker in 2019. The majority of her income, which was said to be $5m that year, was from posting sponsored posts for the likes of Rebook and Fashion Nova.
When going live on TikTok, viewers can donate in the form of gifting. Addison Rae, once living in the Hype House — a collective of content creators in Los Angeles — has gone live with her friends to give further insight into her lifestyle, an enviable one for her many young fans. So, from TikTok alone, she’s made plenty from gifting and branded content deals.
Then, as you’d perhaps expect, there’s YouTube. The Google-owned video platform isn’t Addison’s main platform but she’s proven that she is a hit on there whenever she chooses to post. With 4.64m subscribers at the time of writing after posting only 16 videos, she makes money from adverts on her content and sponsorships from brands.
It’s clear that sponsored content is a big driver of revenue for the dancer, and that translates over to Instagram too. Companies such as American Eagle, Disney, and Daniel Wellington have all paid healthy sums to have a presence on her ever-popular feed.
Moving away from video content, Addison Rae signed a podcast deal with Spotify in July 2020. Published weekly, Mama Knows Best is an original audio product from the TikTok star and her mother, Sheri Nicole. The show is produced by Spotify-owned Parcast. There’s no word on how much she’s being paid for this endeavour but if it’s even a fraction of the deal Joe Rogan closed then she’s receiving handsome cheques for her weekly show.
The internet celebrity’s merchandise range features lines based on popular phrases she coined through TikTok.
A fairly typical avenue for content creators to go down when they amass popularity is merchandise, and that’s no different with Addison Rae. She launched her own self-named merchandise store, in collaboration with Fanjoy, on May 1, 2020. Products available for purchase include clothes, phone cases, notebooks, and mugs.
An extension of her popular Instagram is a blossoming modelling career, one that was kickstarted by posing for Kim Kardashian’s SKIMS brand. She found herself blown up on a billboard in New York City in some of Kardashian’s line and has since publicly spoken about how much she enjoyed the experience. As she continues to grow in popularity, she’ll be tapped to be a face of major brands.
Getting further into the world of business, Addison Rae launched a joint venture with Madeby Collective in August 2020. ITEM Beauty is a makeup line that is said to be cruelty-free and vegan-friendly. It launched with just a handful of products but that’s to be expected; you wouldn’t want to invest too much into a new business initiative just to find out it wasn’t in-demand. More products have been launched since, perhaps indicating that it was received well by her audience.
Addison Rae’s beauty line ITEM launched with a limited range but has since expanded.
Film & music
In September 2020, Addison took a major step into the world of traditional entertainment when it was announced that she had been cast in a movie. ‘He’s All That’ is a remake of the 1999 comedy ‘She’s All That’ and she’s occupying the main role. At the time of writing, she’s busy at work filming her Hollywood debut.
While not confirmed, it appears as if she has other ventures in the works too. As expected based on her desires to pursue many facets of the entertainment industry, there are rumors that she’ll soon be launching a music career, including a Nicki Minaj collab, and that she has a reality television show in the works. One thing is for certain though, and that is she has no interest in being pigeonholed — there’s no doubt she’ll make a killing financially along the way, too.