Dafran reveals update on his farming career after quitting Twitch

Published: 8/Sep/2020 18:55

by Michael Gwilliam


Retired Twitch streamer and former Overwatch League pro Daniel ‘Dafran’ Francesca shocked fans everywhere when he revealed he was becoming a farmer – but in a new update, it turns out he wasn’t just trolling.

The Danish DPS prodigy confused his fans back in June when he posted a surprising Twitlonger, where he stated he would be beginning a new chapter of his life.

“I am going to be starting an education that has to do with growing fruits [and] vegetables,” he claimed, citing the fact he only has one life to live and had already spent one third of it in front of a computer.

While many thought Dafran was trolling, sure enough, the streamer seemed to disappear shortly thereafter and hadn’t streamed since. However, an Instagram post from a farmer has confirmed that the gamer is, in fact, really working with fruits and vegetables.

The photo shows the bearded Dafran smiling while holding a wheelbarrow filled with dirt or soil.

“Daniel in the picture has a big dream of growing organic vegetables and making a living from it,” the post reads in English. “He has until now been known as @dafrandude professional gamer, but the vegetables and nature pull and call in him.”

The poster recalls Dafran saying, “It’s just awesome to be able to go outside every day.”

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Daniel her på billedet har en stor drøm om at dyrke økologiske grøntsager og komme til at leve af det – han har indtil nu været kendt som @dafrandude professionel gamer, men grøntsagerne og naturen hiver og kalder i ham og som han sagde idag ‘hvor er det bare fedt at kunne gå udenfor hver dag’ – det var præcis det samme jeg sagde da jeg startede ud.. nogle gange er det de mest simple ting i verden der får os til at få perspektiv i livet. Daniel skal være i praktik hos mig nogle dage i ugen, hvor min vigtigste opgave bliver at give ham så meget med i rygsækken som muligt – han har en rigtig god energi og gåpåmod og jeg er sikker på at han kommer til at nå hans drøm? Daniel in the picture has a big dream of growing organic vegetables and making a living from it – he has until now been known as @dafrandude professional gamer, but the vegetables and nature pull and call in him and as he said today 'it's just awesome to be able to go outside every day '- that was exactly what I said when I started out .. sometimes it's the simplest things in the world that make us gain perspective in life. Daniel will be an intern with me a few days a week, where my most important task will be to give him as much in the backpack as possible – he has a really good energy and drive and I am sure he will achieve his dream ? #markedshage #levlivet #dafran #dyrkdinegenmad #lokaleråvarer #kjøkkenhage #marketgardening

A post shared by Økotopen – Jes Hjort Malmberg (@okotopen.dk) on

That all said, Dafran is still not an official farmer yet and has a lot to learn. “Daniel will be an intern with me a few days a week, where my most important task will be to give him as much in the backpack as possible,” the farmer revealed. “He has a really good energy and drive, and I am sure he will achieve his dream.”

It’s certainly quite a change of scenery for Francesca who was one of the most popular Overwatch streamers on Twitch before he decided to change to Valorant.

While we miss seeing Dafran’s highlight-reel plays, at least he’s doing something he enjoys and is making the most of the opportunity given to him.


How does Addison Rae make money? TikTok star’s revenue streams explained

Published: 24/Feb/2021 16:04 Updated: 24/Feb/2021 16:27

by Adam Fitch


When you think of the select few who are at the forefront of the current wave of influencers-turned-entertainment-giants, Addison Rae Easterling comes to mind. The TikTok star has blown up, especially over the past year, and she’s poised to make millions of dollars because of it.

The 20-year-old is traditionally a dancer, competing in the sport across the United States since the age of six. After blowing up on TikTok from, unsurprisingly, dancing, in late 2019, she’s amassed millions of followers across all major social media platforms.

The typical method of monetization for influencers comes in the form of sponsored posts and brand deals, and that certainly was the case for Addison early on. Though, after signing with talent agency WME in January 2020, she has her sights set on devising major revenue streams across multiple mediums.

From pretty standard ways of making money like advertisements on YouTube to launching her own beauty line, Addison is proof that social networks such as TikTok can serve as launchpads for a career that’s much bigger than any single platform. As she continues to expand her footprint and command higher paydays, it’s worthwhile looking at how she’s building an empire that may well set her up for life.

How Addison Rae makes money


Addison Rae Mama Knows Best Podcast
Spotify are hoping to bring more teenages to their platform with Addison Rae’s podcast.

Addison Rae is a major force in the world of content creation, it’s even been reported that she was the highest-earning TikToker in 2019. The majority of her income, which was said to be $5m that year, was from posting sponsored posts for the likes of Rebook and Fashion Nova.

When going live on TikTok, viewers can donate in the form of gifting. Addison Rae, once living in the Hype House — a collective of content creators in Los Angeles — has gone live with her friends to give further insight into her lifestyle, an enviable one for her many young fans. So, from TikTok alone, she’s made plenty from gifting and branded content deals.

Then, as you’d perhaps expect, there’s YouTube. The Google-owned video platform isn’t Addison’s main platform but she’s proven that she is a hit on there whenever she chooses to post. With 4.64m subscribers at the time of writing after posting only 16 videos, she makes money from adverts on her content and sponsorships from brands.

It’s clear that sponsored content is a big driver of revenue for the dancer, and that translates over to Instagram too. Companies such as American Eagle, Disney, and Daniel Wellington have all paid healthy sums to have a presence on her ever-popular feed.

Moving away from video content, Addison Rae signed a podcast deal with Spotify in July 2020. Published weekly, Mama Knows Best is an original audio product from the TikTok star and her mother, Sheri Nicole. The show is produced by Spotify-owned Parcast. There’s no word on how much she’s being paid for this endeavour but if it’s even a fraction of the deal Joe Rogan closed then she’s receiving handsome cheques for her weekly show.

Other ventures

Addison Rae Merchandise
The internet celebrity’s merchandise range features lines based on popular phrases she coined through TikTok.

A fairly typical avenue for content creators to go down when they amass popularity is merchandise, and that’s no different with Addison Rae. She launched her own self-named merchandise store, in collaboration with Fanjoy, on May 1, 2020. Products available for purchase include clothes, phone cases, notebooks, and mugs.

An extension of her popular Instagram is a blossoming modelling career, one that was kickstarted by posing for Kim Kardashian’s SKIMS brand. She found herself blown up on a billboard in New York City in some of Kardashian’s line and has since publicly spoken about how much she enjoyed the experience. As she continues to grow in popularity, she’ll be tapped to be a face of major brands.

Getting further into the world of business, Addison Rae launched a joint venture with Madeby Collective in August 2020. ITEM Beauty is a makeup line that is said to be cruelty-free and vegan-friendly. It launched with just a handful of products but that’s to be expected; you wouldn’t want to invest too much into a new business initiative just to find out it wasn’t in-demand. More products have been launched since, perhaps indicating that it was received well by her audience.

Addison Rae ITEM Beauty
Addison Rae’s beauty line ITEM launched with a limited range but has since expanded.

Film & music

In September 2020, Addison took a major step into the world of traditional entertainment when it was announced that she had been cast in a movie. ‘He’s All That’ is a remake of the 1999 comedy ‘She’s All That’ and she’s occupying the main role. At the time of writing, she’s busy at work filming her Hollywood debut.

While not confirmed, it appears as if she has other ventures in the works too. As expected based on her desires to pursue many facets of the entertainment industry, there are rumors that she’ll soon be launching a music career, including a Nicki Minaj collab, and that she has a reality television show in the works. One thing is for certain though, and that is she has no interest in being pigeonholed — there’s no doubt she’ll make a killing financially along the way, too.