Bugha and TimTheTatman take over Super Bowl LIV with ad appearances - Dexerto
Entertainment

Bugha and TimTheTatman take over Super Bowl LIV with ad appearances

Published: 3/Feb/2020 7:14

by Andrew Amos

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Gaming superstars Kyle ‘Bugha’ Giersdorf and Timothy ‘TimTheTatman’ Betar were center stage during NFL’s night of nights, both getting cameo appearances on advertisements played throughout the game.

Getting into a Super Bowl ad is a big deal. It’s one of the biggest events of the year, with companies around the world spending tens of millions just to get a slot during the sporting event’s half-time show.

With the rise of gaming in mainstream culture, and more collaborations between traditional sports and esports, it was only a matter of time before streamers and other personalities would start appearing in the special advertisements.

Bugha lifting trophy at Fortnite World Cup 2019
Epic Games
Bugha shot to fame after taking out the Fortnite World Cup solos event in 2019, making appearances across mainstream television in the months since.

While Tyler ‘Ninja‘ Blevins paved the way in years gone by, this Super Bowl, it was Bugha and TimTheTatman’s time to shine over the hallowed turf.

Bugha made his Super Bowl appearance during the half-time show for Sabra, a hummus brand based in America. Promoting the brand’s #HowImuss campaign, Bugha was on screen for a split second, kitted out in a yellow tracksuit mashing a controller.

The Fortnite World Cup 2019 solos champion said one word in his appearance at the Super Bowl ⁠— “bananas.”

TimTheTatman had a slightly longer lline for his NFL 100 cameo, which appeared before kick-off. The Twitch streamer sat on a tractor, looking at a kid running across the paddock with a football, telling them to “take it to the house kid.”

Betar starred alongside a host of American sporting stars, including two-time FIFA World Women’s Player of the Year Carli Lloyd and female NFL player Toni Harris.

Ninja was the first gaming personality to appear in a Super Bowl ad, featuring in the NFL 100 video back in 2019 as the New England Patriots cemented their lasting NFL dynasty with a 13–3 win over the Los Angeles Rams.

He made more of an appearance than TimTheTatman did 12 months later, which capped off a stellar year for the Halo pro turned Fortnite streamer.

Bugha and TimTheTatman’s appearances in 2020 are only a sign of what’s to come for the world’s biggest gamers in the next few years. As the industry becomes more mainstream, big names on Twitch and other streaming platforms will be given more time in the spotlight.

Super Bowl LIV wrapped up the 2019-2020 NFL season, with the Kansas City Chiefs taking home their first title in franchise history 31-20 over the San Francisco 49ers.

Entertainment

Streamer accidentally leaks how much money Twitch Bounties can reward

Published: 18/Nov/2020 20:15 Updated: 18/Nov/2020 20:16

by Theo Salaun

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Answering a question many have been curious about, a Twitch streamer has leaked the amount of money that high-profile creators can make from their Twitch Bounty Board.

Twitch Bounties present the platform’s in-app way for streamers to earn sponsorship deal money without any agents or third-party communication. Launched back in 2018, the offering allows streamers to partner with sponsors and promote their product in different ways, with maximum payouts that vary depending on concurrent viewership and streamer profile.

Ludwig ‘ludwig’ Ahren has roots in Super Smash Bros. Melee playing and commentating, but is better known to many as a Twitch streamer and general content creator. He has over 800,000 followers on Twitch and, per TwitchMetrics, boasts the third-most-watched “Just Chatting” channel on the platform. 

As such, ludwig is expected to earn more than the average streamer for his sponsorship opportunities. But, he’s leaked his Mountain Dew Game Fuel Twitch Bounty partnership and now fans and aspiring creators alike can put a money figure, in the thousands, to the nebulous sponsorship system.

While working through his Game Fuel can, ludwig accidentally leaves his stream on a screen that shares his Twitch Bounty dashboard. The opportunity’s requirements include playing Call of Duty: Black Ops Cold War and, more importantly, discussing Game Fuel’s “talking points” during the session.

While those talking points can’t be seen, viewers can see just how much ludwig can make from the maximum payout for this Bounty: $7,202.

That payout is also nestled alongside hyperlinked “terms,” suggesting that there are nuances to the possible tiers of payment a streamer can earn for their partnerships. As has been mentioned in the past, these are likely tied to concurrent viewership and the like, which tally a brand’s overall reach for the advertisement opportunity.

yo tommy we gotta go
Twitter, @JabbiJuice / PepsiCo
A popular meme shared using a subtitled portion of Mountain Dew’s Game Fuel commercial featuring CDL pros.

Owned by PepsiCo, Mountain Dew is no stranger to big investments. The brand has already partnered with the gaming world, infamously thanks to some Call of Duty League commercials, and appears willing to double down on that audience.

This is proven by streamers who aren’t specialized in Call of Duty, like ludwig, getting up to $7,202 for Game Fuel Twitch Bounties. If that’s the case, then one has to imagine that others must also be cashing in similar deposits from their product placement opportunities.