Best time to post on Instagram for more likes & followers

Instagram logo in dark modeUnsplash: Alexander Shatov

Have you ever posted something on Instagram only to wonder why it’s not doing as well as you expected? Here are the best times to post on IG if you want to maximize your engagement!

The constant change in Instagram’s algorithm has meant that going from zero to hero is harder than ever, and having to combat ever-tightening content rules, ‘shadowbanning’ and competitor apps can be a little tricky.

Choosing the optimum time to post could make a huge difference in the engagement you get, and knowing roughly when other users will be browsing through their timelines is vital.

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Luckily, studies from Influencer Marketing Hub revealed the best times to post on the best days. As always, other factors (such as hashtags) are worth considering before uploading.

Best time to post on Instagram 2021Outsmarting the algorithm can help you maximize engagement

Best times to post on Instagram

Influencer Marketing Hub has released the best days and times to post on Instagram. Each of these times is in CT (Central Time US), so it’s worth re-working for your time zone before you post.

  • 4 AM – 10 AM on Tuesdays
  • 7 AM – 11 AM on Wednesdays
  • 2 PM on Fridays

How to check Instagram Insights

Insights are a great way to get into the nitty-gritty of who your posts are actually reaching.

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From viewing the number of accounts reached to where in the world your content is being viewed, your stats are totally tailored to you. Here’s how to access them.

  1. First, you need to convert your Instagram account to a business profile. In order to do this, you need a public account (check your privacy settings first.)
  2. Once you’re on your account settings, scroll to the bottom and select ‘Switch to Professional Account.’
  3. When you’ve converted, press the three lines in the top-right-hand corner of the screen. Head to ‘Insights,’ which should be fourth down the list.
Best times to post on Insta 2021Instagram
Insights are the best way to view your personal stats!

Other ways of beating the algorithm include posting regularly throughout the week, revamping your content, and concentrating on quality over quantity.

If you want to learn more about how to use Instagram, you can check out our other guides here:

How to switch Instagram feed to chronological orderHow to re-share a post to your Story on InstagramHow to hide likes on InstagramHow to make a reel on InstagramDoes Instagram notify when you screenshot a story?

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