One of the fastest-growing brands in esports, 100 Thieves, has launched their newest merch collection - their jersey lineup for 2020. Two of the new jerseys will be available for purchase on January 18, and all three of them are part of a "comprehensive jersey program."
100 Thieves are already stealing all the sick looks heading into 2020. In just two years, the brand has had launched some impressive merch lines, from their previous jerseys to the red hot, fast-selling cream hoodie that made a triumphant re-release at the end of 2019.
The brand founded by Call of Duty legend Matthew 'Nadeshot' Haag and spearheaded by some of the biggest names in streaming is taking their next step forward in its merch game, with three new jerseys to ring in the new year in the brand's the familiar red, white and black colors.
— 100 Thieves (@100Thieves) January 15, 2020
100 Thieves' League of Legends streamer Moe "Yassuo" Abdalrhmanm, The Mob's Brandon "Avalanche" Thomas, and member of the 100T CS:GO roster Jay “Liazz” Tregillgas all showed off the new jerseys in their official debut.
In a press release shared with Dexerto, 100 Thieves revealed that the new jerseys were inspired by a clean and modern tonal color aesthetic, and that the organization's CS:GO and LoL rosters, as well as their professional Fortnite players, would all be donning the jerseys during their respective 2020 campaigns.
According to the same press release, 100 Thieves sold out six variants of their two previous jerseys; a baseball-inspired jersey in 2018, and a soccer-inspired kit in 2019. Combined with their other successful merch, the expectations will be high for their newest 2020 line.
The "primary and secondary" jerseys, the red and white versions, will be available in the 100 Thieves store starting on Saturday, January 18.
At the end of last year, Nadeshot stated on his Selfmade podcast that new merchandise for 100 Thieves was one of the things he was most looking forward to for 2020. He expressed disappointment that members of the 100T fandom weren't able to get their hands on some of the new merch, but revealed that he and the brand have the "entire year scoped out" with "way more product" ahead.
This new merch launch is the latest development in what's already been a hot start for the 100 Thieves brand.
2020 100 THIEVES JERSEY PRGM. pic.twitter.com/VHZ916oGhP
— 100T Nadeshot (@Nadeshot) January 15, 2020
Earlier this year, they already teased their new team house the content creators plan on moving into, and announced the exclusive deal between YouTube and Rachell ‘Valkyrae’ Hofstetter. Information regarding the new 100T content house is expected to be released soon.