100 Thieves President teases date of next merchandise release

by Brad Norton
Twitter: 100 Thieves


100 Thieves President and COO John Robinson recently spoke with Travis Gafford and dropped a major hint as to when the juggernaut esports and gaming entertainment brand would release its next set of apparel. 

100 Thieves hit the ground running to start out 2020 with a brand new slate of jerseys kicking the year off before lifting the veil on a sprawling new Los Angeles compound to house all staff and talent under one roof.

While announcements have been coming hot and heavy at the dawn of a new decade, it doesn’t look like the organization will be slowing down anytime soon as a huge merchandise release is supposedly right around the corner. 

100 Thieves 200 Jersey
100 Thieves
The 2020 100 Thieves jerseys were released in three unique styles, red, white, and black.


In a recent interview with Travis Gafford, Robinson touched on a wide array of topics pertaining to 100 Thieves. From the aforementioned Cash App Compound in Los Angeles, to the start of a new LCS Split.

Before the conversation came to a close however, Gafford touched on the booming apparel wing of the organization and how the new facility will also serve as a retail space for local fans, rather than LA natives needing to order through the 100 Thieves website the minute that a new batch is released.

While Robinson didn’t disclose an exact date just yet, he revealed a rough window as to when the next major merchandise drop will be coming.

“First retail drop in February,” Robinson revealed.

The relevant section of the interview begins at the 8:30 mark for mobile users.



While no further details were revealed as to what type of apparel will be available this time around, nor how many items will be included in the drop, the brief statement does provide a new tidbit beyond the rough date. 

Robinson explicitly called it the “first retail drop,” indicating that fans will be able to walk into the freshly minted facility and purchase new apparel in person for the first time in company history.

There’s no telling whether any exclusive merchandise will be made available just for those who visit the compound during the very first storefront activation however, though it’s likely all apparel items will simultaneously be released online as fans have grown accustomed to. 


Throughout the recent facility tour video, Nadeshot stopped by their apparel design studio and spoke with Doug Barber on camera. 

While all potential designs and yet to be revealed merchandise was blurred throughout the video, Barber mentioned how the February release will serve as a full “capsule collection with about 10 or 12 styles.”