Evil Geniuses partner with Team Razer ahead of The International 2019 - Dexerto
Dota2

Evil Geniuses partner with Team Razer ahead of The International 2019

Published: 23/May/2019 9:19 Updated: 23/May/2019 9:27

by Calum Patterson

Share


Legendary esports organization Evil Geniuses have announced a partnership with Razer, a leading gaming lifestyle and technology brand, specializing in hardware and peripherals.

EG were previously partnered with Razer for two years between 2013 and 2015, and are teaming up again for at least another two years, as part of the new peripherals sponsorship.

Their world renowned Dota 2 team will be kitted out with Razer’s “esports-grade peripherals including headsets, keyboards, mice, and surfaces”, while they train and compete over the next two years.

Evil Geniuses

Evil Geniuses also field top teams in Call of Duty, Fortnite Battle Royale, Rocket League, Rainbow Six: Siege, Artifact, Smash Bros. and Street Fighter V.

David Tse, Global Director of Esports at Razer, said “Team Razer is proud to partner with Evil Geniuses at the highest level of esports. We are always inspired by their passion and commitment, and our partnership will be fueled by the best of esports technology and skills.”

Evil Geniuses have already qualified for The International 2019, Dota 2’s premier tournament, which is expected to have a prize pool exceeding 2018’s $25.5 million.

Evil GeniusesRazer are know for their quality gaming peripherals.

“Razer’s high-performance gaming devices are top-tier and give our players a new performance edge,” said Philip Aram, EG’s COO, “Razer is the perfect brand with which to enjoy continued success and to compete for a repeat win at The International.”

The International 2019 begins in August and, EG will be among the favorites again, and will now be kitted out in Razer gear as they go for another win.

Similarly, Evil Geniuses’ CoD team, on console, will now be using Razer headsets while training, as will all their other esports rosters. EG’s other sponsors include Monster Energy, Xfinity, AMD, Auros, Need for Seat and Design by Humans.

Razer also sponsors a number of other recognizable esports brands, including Immortals, Team Vitality and Alliance.

Business

ESL and DreamHack get dedicated TV coverage in SPORT1 deal

Published: 28/Oct/2020 9:51 Updated: 28/Oct/2020 10:43

by Adam Fitch

Share


ESL Gaming have expanded their partnership with German television channel SPORT1 to broadcast Dota 2, StarCraft II, and other titles.

Starting on November 3rd, both ESL and DreamHack will have some of their tournaments broadcast on eSportsONE, a new esports-focused linear TV channel, through the renewed deal.

SPORT1 will serve as the exclusive TV partner of ESL’s Dota 2 tournaments, effectively making the channel one of the main broadcasters for some of the organizer’s flagship events like ESL One Birmingham, ESL One Hamburg, and ESL One Los Angeles.

eSportsONE will also broadcast the ESL Pro Tour for both StarCraft II and WarCraft III in Germany, as well as events for NBA 2K and Rocket League.

ESL One Hamburg SPORT1
Bart Oerbekke/ESL
ESL One Hamburg is a fan favorite Dota 2 event.

An emphasis is also to be placed on “exclusive, original produced analysis” that will account for over 1,000 hours of TV per year alongside events.

Media rights deals are common in traditional sports, with the highest percentage of revenue for many sports actually coming through transactions with television channels. Esports are not on that same level yet but this type of partnership has become more prominent and expected in the past couple of years.

“Having seen the success of eSPORTS1 in German-speaking countries, we are excited to join forces with long-term partner SPORT1 for the rollout of the linear channel eSportsONE across Europe,” said Frank Uddo, ESL’s SVP of global media. “ESL aims to serve the esports community all across Europe, and eSportsONE’s comprehensive and versatile portfolio makes it a great option to view premium esports content.”

With events moving online in the first quarter of 2020, and there being no end in sight at the time of writing, eSportsONE will have a lot of content to choose from.

ESL One Dota 2 tournaments have typically been split up into regions, with China, Europe & CIS, North America, South America, and Southeast Asia all having their own competitions and winners. ESL One Germany is currently ongoing but will end before this new deal comes into effect.