Envy Gaming have officially signed Warzone star and Twitch streamer BobbyPoff to their organization, making him the latest Call of Duty content creator to get a professional contract.
As Call of Duty: Warzone continues to hold a place among Twitch’s most-viewed games and within the tournament ecosystem, the “Scarf Lord” BobbyPoff (real name: Bobby Poff) is now the third of the game’s players to get signed to a gaming organization.
Owning the Overwatch League’s Dallas Fuel and Call of Duty League’s Dallas Empire, Envy Gaming continue to make massive strides in the esports world. Likewise, the organization has upped their branded content game, bringing on various creators like the chess world’s Botez sisters under their umbrella recently.
After 100 Thieves made headway by buying a spot in the CDL (the Los Angeles Thieves), they also signed Warzone pros Thomas ‘Tommey’ Trewren and Rhys ‘Rated’ Price to their brand as possible members of a pro Warzone team. By signing BobbyPoff, Envy have continued this trend, securing their own competitor and content creator.
Making the announcement with a fittingly whimsical animated short, Envy are obviously brandishing the Scarf Lord’s personality just as visibly as his talent. Discussing the addition, Envy’s Chief Content Officer Andrew Peterman touched on why that versatility fits the brand so well.
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“He’s competitive, fun, and community-oriented, which is exactly what we want fans to expect more of from Envy.”
In light of that multifaceted content creation and competitive nature, Envy have additionally announced that they will be hosting prized Warzone tournaments with Mr. Poff as well as a video series that showcases the behind-the-scenes path to becoming a full-time content creator. With over 200,000 followers across social media and Twitch, his digital footprint is likely large enough for fans to be interested in the steps he’s taken to get there.
Announcing the signing with an animated short and Matrix-esque graphics, it’s clear that Envy intends to lean on Bobby’s often-comical character in their content. What remains unclear is how the organization and CDL are planning for the esports side of Warzone. In late-January, CDL commissioner Johanna Faries confirmed that Warzone was part of the league’s competitive future.
Whether that means teams will be able to field their own battle-royale counterparts or let their players compete in WZ tourneys continues to be a question. If the former is the case, then fans should expect more and more esports orgs to follow in 100T and Envy’s footsteps by signing skilled streamers.