Call of Duty: Black Ops 4 On Pace to Outsell Battlefield V and Red Dead Redemption 2 According to Analysts - Dexerto
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Call of Duty: Black Ops 4 On Pace to Outsell Battlefield V and Red Dead Redemption 2 According to Analysts

Published: 26/Jul/2018 15:57 Updated: 26/Jul/2018 16:03

by Calum Patterson

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Industry analysts have reported that the next entry in the Call of Duty series, Black Ops 4, will outsell both of its October release rivals Battlefield V and Red Dead Redemption 2.

Gamers will be spoilt for choice in the final quarter of 2018, with a plethora of triple AAA titles releasing over September through December, with October the busiest month.

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Treyarch developed Black Ops 4 breaks the cycle of Call of Duty releases coming in early November, shifting forward to October 12 – before the release of the much anticipated Rockstar title Red Dead Redemption 2.

And DICE’s Battlefield V will also release right in the middle of these two juggernauts, clearly not intimidated by the hectic gaming calendar.

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But according to analyst group Michael J. Olson and Yung Kim, Black Ops 4 will come out on top when it is all said and done, perhaps taking the advantage of the earliest release date of the three.

The estimated average sales for Black Ops 4 is 21.5 million at launch, while Battlefield is expected to ship 16 million and Red Dead Redemption narrowly behind at 15.5 million.

Activision Blizzard is set for a busy fourth quarter

The majority of EA’s releases are sports games, with the exception being Battlefield V and Anthem (2019).

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For Take Two Interactive, Rockstar’s long awaited Red Dead Redemption sequel will be their main focus.

Despite the bad reception the ‘Black Ops Pass’ had with Call of Duty fans, it isn’t expected to hurt the sales of what is by far the series most successful sub-franchise.

Judging by past Black Ops titles, the fourth instalment will be another impressive launch for Activision, bolstered by the addition of a battle royale mode ‘Blackout’.

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Battlefield V is also shipping with a BR mode, although little details have been released at this time. One key difference between the two is that Battlefield will have free DLC, while Black Ops will require players to purchase the pass to access future DLC.

Red Dead Redemption 2 is also at a disadvantage being console only upon release, with a PC version not yet announced, whereas both Black Ops 4 and Battlefield V will be available on both console and PC at launch.

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Of course, these figures are merely projections, and a lot can change in a few months.

H/T: VGR

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Mazda follows BMW & Mercedes into esports with HellRaisers

Published: 19/Oct/2020 16:13

by Adam Fitch

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The latest in a long line of automobile brands have entered esports, with Mazda establishing a partnership with Ukrainian organization HellRaisers.

Announced by HellRaisers on October 19, the partnership is said to be the first between a car manufacturer and an esports organization in Ukraine.

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More specifically, the deal is with Mazda’s official distributor and brand importer in the nation, Auto International.

Automotive brands are nothing new in the space by now, with companies like BMW sponsoring the likes of Cloud9, G2 Esports, and Fnatic and Mercedes-Benz sponsoring League of Legends’ global esports events. However, this is the first official move into esports by Mazda — further signaling that the industry’s fan base is a prime demographic for such companies.

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HellRaisers rebrandingHellRaisers unveiled a rebrand on August 5 that raised some eyebrows.

The partnership will see Mazda advertise through the organization’s “media activities,” which includes videos, content surrounding tournaments, and projects involving “opinion leaders of the car and esports industries.”

“Unlike the international practice, no car brand in Ukraine has ever collaborated with an esports organization,” said Tatiana Sheremet, Marketing and PR Manager of MAZDA’s official importer in Ukraine. “For a Ukrainian brand distributor, this is a unique project, and we’re very glad to see our brand become the first car partner and friend of an esports team in Ukraine.”

This deal is significant for HellRaisers after its rebrand on August 5 raised plenty of eyebrows in the community, something that the organization will have wanted to avoid. Keeping fans on board with a project is imperative to bring in sponsors and, subsequently, more money.

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Other car brands that can be seen using esports as a means for marketing include Audi with Astralis Group, Honda with Riot Games’ LCS and Team Liquid, Haval with Virtus.pro, McLaren with DragonX, and Kia with Riot Games’ LEC and Rogue.