Xbox confirm $7.5b deal for Skyrim & Fallout creators Bethesda - Dexerto
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Xbox confirm $7.5b deal for Skyrim & Fallout creators Bethesda

Published: 21/Sep/2020 14:33 Updated: 21/Sep/2020 15:05

by Matt Porter

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Microsoft has announced that they have entered into an agreement to acquire ZeniMax Media, the parent company of game developers Bethesda Softworks who’ve made games like The Elder Scrolls, Fallout, DOOM, and more. 

With the console wars once again reignited ahead of both Microsoft and Sony’s next-gen offerings in the coming months, Team Xbox have announced a major move that will see them become owners of one of the most recognizable game developers in the world, welcoming them in a press release on Monday, September 21.

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That means Microsoft and Xbox are now in control of some of gaming’s most popular and legendary franchises, such as The Elder Scrolls and Fallout, and have dealt a big blow to Sony and PlayStation, especially should they choose to make those games exclusive to their platform.

Skyrim character walking in-game.
Bethesda
The Elder Scrolls” Skyrim is one of the most popular games ever released.

Unsurprisingly, the deal won’t come cheap for Xbox, with Bethesda confirming in their press release that Microsoft are paying $7.5 billion cash to complete the acquisition of ZeniMax, with the deal including all of the company’s publishing offices and development studios across the globe, and all of their best-selling franchises including The Elder Scrolls, Quake, Wolfenstein, and more.

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“Bethesda’s games have always had a special place on Xbox, and in the hearts of millions of gamers around the world,” writes Xbox head Phil Spencer. “Our teams have a close and storied history working together, just as they took the bold first steps to bring The Elder Scrolls franchise to the original Xbox, we will be adding Bethesda’s iconic franchises to Xbox Game Pass for console and PC.”

“One of the things that has me most excited is seeing the roadmap with Bethesda’s future games, some announced and many unannounced, to Xbox console and PC including Starfield. Over the last few weeks, we’ve been excited to share more details on important elements of a plan we’ve been building towards for years. A plan that is the fulfillment of a promise, to you the Xbox player, to deliver the most performant, immersive, and compatible next-generation gaming experiences, and the freedom to play blockbuster games with your friends anytime, anywhere.”

Fallout 76 players in survival mode.
Bethesda
Xbox are hoping to bring Bethesda’s blockbuster titles to their Series X console.

Whether or not Bethesda releases will become exclusive to Xbox Series X, S, and PCs following this deal remains to be seen, but it’s likely that players on the Microsoft-owned platform will receive DLC and possibly new titles ahead of their Sony brethren, although has yet to be confirmed by either Microsoft of the developers themselves.

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The deal is by far one of the biggest Microsoft have ever undertaken, paying three times as much as they did for Minecraft creators Mojang. Bethesda already has a deal with Sony to release Deathloop and Ghostwire: Tokyo on PlayStation 5 first.

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Mazda follows BMW & Mercedes into esports with HellRaisers

Published: 19/Oct/2020 16:13

by Adam Fitch

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The latest in a long line of automobile brands have entered esports, with Mazda establishing a partnership with Ukrainian organization HellRaisers.

Announced by HellRaisers on October 19, the partnership is said to be the first between a car manufacturer and an esports organization in Ukraine.

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More specifically, the deal is with Mazda’s official distributor and brand importer in the nation, Auto International.

Automotive brands are nothing new in the space by now, with companies like BMW sponsoring the likes of Cloud9, G2 Esports, and Fnatic and Mercedes-Benz sponsoring League of Legends’ global esports events. However, this is the first official move into esports by Mazda — further signaling that the industry’s fan base is a prime demographic for such companies.

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HellRaisers rebrandingHellRaisers unveiled a rebrand on August 5 that raised some eyebrows.

The partnership will see Mazda advertise through the organization’s “media activities,” which includes videos, content surrounding tournaments, and projects involving “opinion leaders of the car and esports industries.”

“Unlike the international practice, no car brand in Ukraine has ever collaborated with an esports organization,” said Tatiana Sheremet, Marketing and PR Manager of MAZDA’s official importer in Ukraine. “For a Ukrainian brand distributor, this is a unique project, and we’re very glad to see our brand become the first car partner and friend of an esports team in Ukraine.”

This deal is significant for HellRaisers after its rebrand on August 5 raised plenty of eyebrows in the community, something that the organization will have wanted to avoid. Keeping fans on board with a project is imperative to bring in sponsors and, subsequently, more money.

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Other car brands that can be seen using esports as a means for marketing include Audi with Astralis Group, Honda with Riot Games’ LCS and Team Liquid, Haval with Virtus.pro, McLaren with DragonX, and Kia with Riot Games’ LEC and Rogue.