Xbox confirm $7.5b deal for Skyrim & Fallout creators Bethesda - Dexerto
Business

Xbox confirm $7.5b deal for Skyrim & Fallout creators Bethesda

Published: 21/Sep/2020 14:33 Updated: 21/Sep/2020 15:05

by Matt Porter

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Microsoft has announced that they have entered into an agreement to acquire ZeniMax Media, the parent company of game developers Bethesda Softworks who’ve made games like The Elder Scrolls, Fallout, DOOM, and more. 

With the console wars once again reignited ahead of both Microsoft and Sony’s next-gen offerings in the coming months, Team Xbox have announced a major move that will see them become owners of one of the most recognizable game developers in the world, welcoming them in a press release on Monday, September 21.

That means Microsoft and Xbox are now in control of some of gaming’s most popular and legendary franchises, such as The Elder Scrolls and Fallout, and have dealt a big blow to Sony and PlayStation, especially should they choose to make those games exclusive to their platform.

Skyrim character walking in-game.
Bethesda
The Elder Scrolls” Skyrim is one of the most popular games ever released.

Unsurprisingly, the deal won’t come cheap for Xbox, with Bethesda confirming in their press release that Microsoft are paying $7.5 billion cash to complete the acquisition of ZeniMax, with the deal including all of the company’s publishing offices and development studios across the globe, and all of their best-selling franchises including The Elder Scrolls, Quake, Wolfenstein, and more.

“Bethesda’s games have always had a special place on Xbox, and in the hearts of millions of gamers around the world,” writes Xbox head Phil Spencer. “Our teams have a close and storied history working together, just as they took the bold first steps to bring The Elder Scrolls franchise to the original Xbox, we will be adding Bethesda’s iconic franchises to Xbox Game Pass for console and PC.”

“One of the things that has me most excited is seeing the roadmap with Bethesda’s future games, some announced and many unannounced, to Xbox console and PC including Starfield. Over the last few weeks, we’ve been excited to share more details on important elements of a plan we’ve been building towards for years. A plan that is the fulfillment of a promise, to you the Xbox player, to deliver the most performant, immersive, and compatible next-generation gaming experiences, and the freedom to play blockbuster games with your friends anytime, anywhere.”

Fallout 76 players in survival mode.
Bethesda
Xbox are hoping to bring Bethesda’s blockbuster titles to their Series X console.

Whether or not Bethesda releases will become exclusive to Xbox Series X, S, and PCs following this deal remains to be seen, but it’s likely that players on the Microsoft-owned platform will receive DLC and possibly new titles ahead of their Sony brethren, although has yet to be confirmed by either Microsoft of the developers themselves.

The deal is by far one of the biggest Microsoft have ever undertaken, paying three times as much as they did for Minecraft creators Mojang. Bethesda already has a deal with Sony to release Deathloop and Ghostwire: Tokyo on PlayStation 5 first.

Esports

Ninjas in Pyjamas reveal “crucial” logo rebrand with new team colors

Published: 25/Jan/2021 18:00

by Adam Fitch

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Legendary Swedish esports organization Ninjas in Pyjamas have unveiled refreshed branding, marking the fourth logo in their 21-year life span.

The rebrand is “crucial” to the org’s development in the future as they look to “create transformational experiences that entertain, inspire, develop and connect fans.”

The changes extend beyond tweaks to their logo; the logotype and team colors that fans have grown used to over the years no longer remain. The new branding approach is inspired by ancient Japan, playing into the “Ninjas” aspect of their name.

A new collection of merchandise has also been devised alongside the rebrand which aims to “embody the feeling and values of being a Ninja.” They’re in line with the organization’s new team colors — neon, yellow, black, and grey.

Ninjas in Pyjamas are said to have worked on this rebrand for well over a year, employing careful consideration into any changes as to not alienate any of their existing fans. They utilized several agencies for research and insights, e-commerce expertise, and visual design.

“NiP has grown so much that we’ve outgrown our base set of assets, and changing them up actually allows us to create much better content, both for fans and for partners,” Ninjas in Pyjamas CEO Hicham Chahine told Dexerto. “Our previous and iconic logo was very hard to work with; it was too detailed to use. We missed a real brand story to work with, a story we wanted to create on our own with the people working at NiP today.

“We explored creating a new visual identity from scratch but decided not to. We kept the iconic star and added additional meaning inspired by Katakana; we incorporated the «NIN» character into our logo, making it a more meaningful mark to us and the community. Also, the name Ninjas in Pyjamas was something we wanted to explore further; it’s unique to us and something only we can own. Ninjas originated in Japan so it was natural for us to draw a lot of inspiration from the Japanese culture.”

Ninjas in Pyjamas RebrandThe old version of NiP’s logo (pictured left) was used from 2012 up until now, making way for a new iteration (pictured, right).

Perhaps best known for their legendary Counter-Strike: Global Offensive roster back in 2013, the organization now also competes in FIFA, Rainbow Six Siege, and Valorant.

2021 has seen a host of esports rebrands already. The likes of North American org Dignitas, ReKTGlobal’s Rogue, and League of Legends competition LCS and LCK have all changed their visual identities to start afresh.

Dexerto asked experts in design and strategy about this trend earlier in January 2021, attempting to answer the critical question of why esports organizations keep rebranding.