TikTok takeover: Oracle beats Microsoft in $30b bidding war - Dexerto
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TikTok takeover: Oracle beats Microsoft in US bidding war

Published: 14/Sep/2020 15:33

by Isaac McIntyre

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Oracle has beaten Mircosoft in the race to take over TikTok’s US business, confirming that they are part of the proposal sent to the US Treasury over the weekend.

Rumors started swirling late on Sunday that Oracle were the preferred bidder and shortly after came confirmation from assumed frontrunners Microsoft that their monster $30 billion TikTok bid had been turned down.

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Microsoft confirmed in their Sunday statement that TikTok’s parent company, Bytedance, had “let [them] know… they would not be selling TikTok’s US operations to Microsoft.” The TikTok owners have not yet publicly commented.

Less than 12 hours later, Oracle have confirmed that they were successful in their attempts, and will be taking over the US operations of TikTok once the deal has been reviewed by the US government. In a press release, Oracle stated that the “confirm Secretary Mnuchin’s statement that it is part of the proposal submitted by ByteDance over the weekend, in which Oracle will serve as the trusted technology provider.”

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Oracle Corporation will soon be announced as TikTok's
Samara Tech
Oracle will become TikTok’s “trusted technology partner.”

The Trump administration has been threatening to ban TikTok by the middle of September if the application’s US business was not sold. This blanket order was allegedly due to Chinese ownership of the viral social media platform.

The US has been the main focus of the massive tech sale, but the acquisition will also apply to all ongoing TikTok operations in Canada, Australia, and New Zealand.

TikTok currently boasts over 100 million users in the US, including rising internet celebrities like Addison Rae, the D’Amelio sisters Charli and Dixie, and plenty more.

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A smartphone with the TikTok logo is held in a person's hand.
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Microsoft and Walmart were preparing to drop as much as $30 billion on the TikTok purchase.

ByteDance tipping Oracle as its US successor may come as a shock to some, as many had Microsoft and Walmart’s combined $30 billion takeover plans as a frontrunner in the ongoing social media bidding war. Microsoft also believed they were in pole-position, right up to Sep. 13.

Secretary Mnuchin told CNBC that the US government intends to review the deal this week, and will be having discussions with Oracle and their technical teams over the next few days to ensure “Americans’ data is secure.”

When this deal will be officially completed remains to be seen, but it appears that all parties are keen to finish the process, hopefully meaning their will be no disruption to the app and the community who uses it.

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Business

Mazda follows BMW & Mercedes into esports with HellRaisers

Published: 19/Oct/2020 16:13

by Adam Fitch

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The latest in a long line of automobile brands have entered esports, with Mazda establishing a partnership with Ukrainian organization HellRaisers.

Announced by HellRaisers on October 19, the partnership is said to be the first between a car manufacturer and an esports organization in Ukraine.

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More specifically, the deal is with Mazda’s official distributor and brand importer in the nation, Auto International.

Automotive brands are nothing new in the space by now, with companies like BMW sponsoring the likes of Cloud9, G2 Esports, and Fnatic and Mercedes-Benz sponsoring League of Legends’ global esports events. However, this is the first official move into esports by Mazda — further signaling that the industry’s fan base is a prime demographic for such companies.

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HellRaisers rebrandingHellRaisers unveiled a rebrand on August 5 that raised some eyebrows.

The partnership will see Mazda advertise through the organization’s “media activities,” which includes videos, content surrounding tournaments, and projects involving “opinion leaders of the car and esports industries.”

“Unlike the international practice, no car brand in Ukraine has ever collaborated with an esports organization,” said Tatiana Sheremet, Marketing and PR Manager of MAZDA’s official importer in Ukraine. “For a Ukrainian brand distributor, this is a unique project, and we’re very glad to see our brand become the first car partner and friend of an esports team in Ukraine.”

This deal is significant for HellRaisers after its rebrand on August 5 raised plenty of eyebrows in the community, something that the organization will have wanted to avoid. Keeping fans on board with a project is imperative to bring in sponsors and, subsequently, more money.

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Other car brands that can be seen using esports as a means for marketing include Audi with Astralis Group, Honda with Riot Games’ LCS and Team Liquid, Haval with Virtus.pro, McLaren with DragonX, and Kia with Riot Games’ LEC and Rogue.