TikTok takeover: Oracle beats Microsoft in $30b bidding war - Dexerto
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TikTok takeover: Oracle beats Microsoft in US bidding war

Published: 14/Sep/2020 15:33

by Isaac McIntyre

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Oracle has beaten Mircosoft in the race to take over TikTok’s US business, confirming that they are part of the proposal sent to the US Treasury over the weekend.

Rumors started swirling late on Sunday that Oracle were the preferred bidder and shortly after came confirmation from assumed frontrunners Microsoft that their monster $30 billion TikTok bid had been turned down.

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Microsoft confirmed in their Sunday statement that TikTok’s parent company, Bytedance, had “let [them] know… they would not be selling TikTok’s US operations to Microsoft.” The TikTok owners have not yet publicly commented.

Less than 12 hours later, Oracle have confirmed that they were successful in their attempts, and will be taking over the US operations of TikTok once the deal has been reviewed by the US government. In a press release, Oracle stated that the “confirm Secretary Mnuchin’s statement that it is part of the proposal submitted by ByteDance over the weekend, in which Oracle will serve as the trusted technology provider.”

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Oracle Corporation will soon be announced as TikTok's
Samara Tech
Oracle will become TikTok’s “trusted technology partner.”

The Trump administration has been threatening to ban TikTok by the middle of September if the application’s US business was not sold. This blanket order was allegedly due to Chinese ownership of the viral social media platform.

The US has been the main focus of the massive tech sale, but the acquisition will also apply to all ongoing TikTok operations in Canada, Australia, and New Zealand.

TikTok currently boasts over 100 million users in the US, including rising internet celebrities like Addison Rae, the D’Amelio sisters Charli and Dixie, and plenty more.

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A smartphone with the TikTok logo is held in a person's hand.
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Microsoft and Walmart were preparing to drop as much as $30 billion on the TikTok purchase.

ByteDance tipping Oracle as its US successor may come as a shock to some, as many had Microsoft and Walmart’s combined $30 billion takeover plans as a frontrunner in the ongoing social media bidding war. Microsoft also believed they were in pole-position, right up to Sep. 13.

Secretary Mnuchin told CNBC that the US government intends to review the deal this week, and will be having discussions with Oracle and their technical teams over the next few days to ensure “Americans’ data is secure.”

When this deal will be officially completed remains to be seen, but it appears that all parties are keen to finish the process, hopefully meaning their will be no disruption to the app and the community who uses it.

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FIFA

EA removes FIFA 21 ad selling loot boxes to children after backlash

Published: 1/Oct/2020 5:30 Updated: 1/Oct/2020 5:47

by Bill Cooney

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September 30 update (9:30pm PT): EA has pulled the advertisement from all toy magazines, including the one shown in Smyths, promoting buying FIFA points in the lead-up to FIFA 21.

They have also apologized for not upholding their “responsibility we take for the experience of our younger players.”

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“We take very seriously the responsibilities we have when marketing EA games and experiences in channels seen by children,” they told Eurogamer in a statement.

Earlier: EA is under fire after users on the internet posted pictures of advertisements for FIFA 21 in-game purchases placed inside a children’s toy magazine.

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It’s that time of year again, the air is getting cooler, the holidays are fast approaching, and there’s a new FIFA game about to come out on October 6.

In the year 2020 it’s not strange at all to see ads for video games amongst other kinds of toys in your usual holiday catalogs (if you don’t already do all your shopping online). However ads for in-game transactions and not the games themselves are becoming more and more common, and people don’t seem to be too thrilled with the idea.

On Sept. 26 A Twitter account by the name of AllFifamistakes posted a picture from one of the latest in-store magazines for UK company Smyths Toys. The ad, for FIFA’s popular Ultimate Team mode, lists four steps for players to play FUT, with the second being “use FIFA points to open packs.”

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As any good FUT player knows, FIFA Points are the digital currency that is used specifically for that mode to unlock player packs, which are basically random loot boxes containing player cards and other upgrades.

Enough arguments have been made for and against loot boxes being a form of gambling than we could list in a series of articles, but they are one of the most unpopular features in modern-day gaming, and seen as a way for companies to keep cashing in on consumers after the fork out the sticker price just to play the game.

The fact that it’s in a toy magazine where a kid will most likely see it and bother his or her parent about buying them FIFA Points for some player packs is what seems to have ticked most people off, with some accusing EA of promoting gambling to their younger fans. However, this isn’t even the first FIFA game to employ such marketing tactics.

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As you can see above, EA SPORTS has been advertising using FIFA Points to open packs as part of their “four steps to FUT success” for at least a year now, with the exact same wording appearing on adverts for FIFA 20 back around holiday season 2019.

Like gambling itself, it doesn’t seem as though loot boxes will be going away any time soon no matter how unpopular they may be, but people obviously aren’t too fond of ads for them being waved under kids’ noses.

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