Team Heretics separates esports and content with rebrand - Dexerto
Business

Team Heretics separates esports and content with rebrand

Published: 22/Oct/2020 19:03 Updated: 22/Oct/2020 17:09

by Adam Fitch

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Popular Spanish organization Team Heretics have unveiled a new logo and a clear division between their esports and content efforts.

Hoping to transcend the β€œniche of competition,” Team Heretics places importance on other aspects of gaming like content creation. This is demonstrated by their 1.4m subscribers on YouTube and large roster of creators.

The new logo retains some elements of the old version, ensuring some familiarity. It takes the hooded figure from the original design and incorporates it into a shield, honoring the past of the organization while welcoming a new era.

Interestingly, the new logo bears a resemblance to that of the Los Angeles Guerillas β€” one of the 12 franchises in the Call of Duty League.

Team Heretics 2021 Jersey
Team Heretics
Team Heretics have a new jersey for the 2021 season.

The decision to split the two departments is uncommon in esports. The standard procedure, like what Team Heretics has done until now, is housing both their competitive endeavors and their entertainers under one identity.

Team Heretics had been successful in using that approach up to this point. The popular Spanish org counts adidas, KFC and G FUEL as partners, among many others. They have almost 800,000 followers on Twitter alone, too, with a hugely dedicated fanbase, particularly in their home country.

Team Heretics Old Logo
Team Heretics
Team Heretics leave their old, well-known logo behind.

Team Heretics houses competitors in Counter-Strike: Global Offensive, Fortnite, and Rainbow Six Siege, as well as having content creators housed in mansions.

On October 21, the organization released a video showing off their new content creation mansion in Argentina and achieved over 500,000 views in just 24 hours.

There’s always a risk when changing your company’s identity, especially when you have spent years building brand recognition with fans. The jury is out on whether Team Heretics’ passionate legion of fans will accept the new look and approach to esports and entertainment.

Business

Team Vitality eyes international expansion with software giants SAP

Published: 23/Nov/2020 13:38

by Adam Fitch

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French esports organization Team Vitality are eyeing up an international expansion with software corporation SAP.

Using SAP’s technology, which is used to improve team performance in sports like football and basketball, Team Vitality are looking to optimize their processes.

Through the improvement of how they monitor contracts, manage data, automate tasks, and further optimize their financial flow, the org will free up time that will be instead allocated on establishing themselves outside of their home nation.

This partnership falls in line with SAP’s recent change in sponsorship strategy, utilizing esports to advertise their tools and software.

Team Vitality CSGO
Team Vitality
Team Vitality are best known for their CS:GO team, which were ranked first in the world by HLTV on November 16.

SAP already operate in esports, having previously partnered with the NBA 2K League, ESL and EPICENTER for Dota 2, and Team Liquid for League of Legends.

When working with tournament organizers instead of teams, SAP are best known for providing analytic insight into matches. At ESL One Birmingham, for example, they used their technology to track win probabilities, item timings, and net worth progression.

“Thanks to SAP, we have all the components we need to go even further: we want to continue improving our operations by automating all of our legal, quality, and logistics processes,” said Franck Boniface, COO at Team Vitality. “The long-term objective is also to use all the data we retrieve from our platforms, such as Twitch and Twitter, to be able to make the connection between interactions with our fans and purchases on our webshop.”

On November 22, Team Vitality mounted an impressive comeback against Natus Vincere in Counter-Strike to emerge as the victors of IEM Beijing-Haidian in Europe.

As one of the leading teams in Europe, they are partnered with non-endemic brands such as sportswear giants adidas, telecommunications company Orange, energy drink brand Red Bull, and automobile manufacturer Renault.