NICKMERCS and FaZe Clan extend partnership with new deal - Dexerto
Business

NICKMERCS and FaZe Clan extend partnership with new deal

Published: 23/Sep/2020 15:00 Updated: 23/Sep/2020 15:12

by Albert Petrosyan

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Superstar Twitch streamer Nicholas ‘NICKMERCS’ Kolcheff and top esports organization FaZe Clan have agreed to a new deal that extends their partnership by an additional three years.

NICKMERCS stunned the world of online gaming when he left 100 Thieves back in May of 2019 to join FaZe Clan several weeks later, tying together two of the biggest names in gaming entertainment.

It’s been over a year now since that partnership was cemented and things have gone well for both parties, which has led them to extend it for another three years.

The extension, which is until 2023, “firmly entrenches Nick as the face of FaZe Clan, as the organization will look to Nick to produce more creative and engaging content that aligns with FaZe’s reach within the sports, music, and entertainment landscapes,” the org said in a press release.

FaZe ClanNICKMERCS has experienced incredible success since joining FaZe Clan back in 2019.

The exact dollar figure of the deal was not disclosed, although it would be reasonable to assume that it’s a multi-million-dollar partnership, considering Kolcheff’s growth over the past year since he initially joined FaZe.

Already one of the biggest content creators in gaming when he first joined, NICKMERCS’ popularity somehow skyrocketed to even higher levels, especially with the release of Call of Duty’s successful battle royale, Warzone.

Ever since turning his focus fully on Warzone, the former Gears of War pro has hit career highs in active monthly Twitch subscribers (over 60,000) and monthly YouTube views (over 40 million), along with several other major milestones.

FaZe Clan - TwitterNICKMERCS has been heavily involved with FaZe’s events, including an appearance at the Call of Duty League’s Atlanta FaZe Home Series.

He’s also been involved with a variety of massive online events, including his own MFAM Gauntlet tournament series, which garnered so much success in terms of viewership and participation that Activision itself began sponsoring it. To this day, the Gauntlet series remains the most-watched Warzone competition.

Two other events that really showed the expanse of Kolcheff’s current online presence were Twitch’s Crown Cup in July, which he headlined along with celebrity guests Sarah Silverman and Trevor Noah, and being part of Got Milk?’s revamped marketing campaign, which saw him play alongside legendary skater Tony Hawk, in front of tens of thousands of viewers.

On top of that, he also took part in the recent TechCrunch Disrupt, joining executives on FaZe’s keynote panel to talk about how he balanced his lifestyle as both a top-level streamer and competitor.

FaZe Clan have also gotten their fair share out of his partnership as well; Sharablee recently published their first-ever Global Esports PowerRanking, which ranks the organization as number one in terms of audience engagement and video impact.

FaZe pulled in a whopping 14.4 million social media engagements in August 2020, significantly more than the total of the other nine orgs on the list.

It’s hard to imaging that stopping anytime soon, either. Now that this extension is finalized, it appears that both NICKMERCS and FaZe will continue to bask in the success of being at the pinnacle of gaming entertainment for at least three more years.

Business

Rapper Swae Lee invests in XSET org founded by former FaZe executives

Published: 28/Oct/2020 18:28

by Adam Fitch

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The rapper, who’s half of hip hop duo Rae Sremmurd, has invested an undisclosed sum in recently-launched organization XSET.

Launched by former executives at FaZe Clan, XSET pride themselves on diversity and being free of the “frat house culture” present in other organizations.

Swae Lee initially told Rolling Stone that he had invested eight-figures in XSET, though the organization later explained that that wasn’t the case but didn’t disclose a solid figure.

The rapper and XSET members gathered at the Triller house on October 22 to celebrate the launch of his latest single, prior to announcing his official involvement. As you’d perhaps expect, they played games live on the org’s Twitch channel.

XSET Swae Lee Single Launch
XSET
XSET helped Swae Lee celebrate his new single.

The report states that further deals with recording artists are in the works, as well as with athletes, and are due to be announced in the coming months.

“I always wanted to be on what’s next. There’s a network of people like myself who want to bring simple access for fans,” Swae Lee said regarding his decision to invest.

“XSET, FaZe, they have fans who like to do the same things I like to do, sit at home on a game and be lazy. I want to help make a huge network for all the kids to enjoy gaming, talk about life, talk smack to each other, get merch and have first-person access to rappers.”

Following FaZe Clan initiating president Greg Selkoe’s exit in January 2020, he and a couple of colleagues launched XSET in July. Serving as the CEO, he’s joined by vice president of apparel, Wil Eddins, and vice president of business development, Clinton Sparks.

Rappers and esports organizations have been coming together for quite some time now. Notable moves include Drake with 100 Thieves, Wiz Khalifa with Pittsburgh Knights, Pusha T and Logic with Chaos EC, and Offset with FaZe Clan.