LG UltraGear expands global esports presence with Gen.G LoL partnership
LG Electronics is continuing to make its name as one of the premier brands in esports with a new partnership with top esports organization Gen.G’s League of Legends division.
LG’s UltraGear gaming monitors have become a standard-setter as far as esports and gaming is concerned, and they’ve been working to fully immerse themselves into the community through multiple ventures.
Not only are they creating their monitors with competitive gamers in mind, but they’ve also run tournaments with top streamers such as xQc and TimTheTatman.
Now, they’re supporting one of the biggest esports teams in the world with their UltraGear monitors: Gen.G’s Korean League of Legends team.
Gen.G also runs the Gen.G Global Academy that provides esports education programs, as well as help aspiring esports experts with the Gen.G Foundation.
This partnership with Gen.G allows LG to demonstrate its support for the gaming community, with a new line of monitors available in 2021.
“With a young and dynamic brand such as LG UltraGear as our partner, we look forward to providing the ultimate gaming experience to not just professional players but to gaming fans across the globe,” said Chris Park, CEO of Gen.G Esports. “Based on our common objectives and values, I’m excited about the diverse possibilities this collaboration will deliver to our fans and customers.”
Jang Ik-hwan, senior vice president of LG Electronics, shared a similarly positive sentiment.
“This partnership gives LG the opportunity to actively supporting the gaming community while our stellar 2021 LG UltraGear lineup will allow Gen.G’s elite players to perform at their very best,” he said. “We’re proud to play a role in fueling the growth of the exciting world of esports and delivering the ultimate gaming experience through our exceptional gaming monitors.”
The 2021 lineup of LG UltraGear gaming monitors will be on display in LG’s virtual exhibition booth during CES 2021 starting January 11.