Donald Trump allows TikTok to continue in US after Walmart partnership - Dexerto
Business

Donald Trump allows TikTok to continue in US after Walmart partnership

Published: 20/Sep/2020 0:37 Updated: 20/Sep/2020 1:20

by Alan Bernal

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President Donald Trump announced a new deal that would allow TikTok to continue running in the United States as the company reached an agreement with Oracle and Wal-Mart to keep its operations alive.

TikTok was scheduled to be removed from app stores and future update considerations in the US on Sunday, September 20, after the Trump administration initially issued an executive order on August 6 to investigate the social site’s security.

On September 14, Oracle became the favorites to take over the app’s operations in the United States, after TikTok parent-company, Bytedance, turned down Microsoft’s $30 billion bid. Now the President of the United States said that the viral app will continue after approving the new deal.

“TikTok is moving along,” Trump announced on Saturday. “We’re dealing with Oracle and Wal-Mart. The security will be 100%, they will be using separate clouds and a lot of very, very powerful security.”

Trump also said that a new company will form in Texas that will be shaped by US-based entities, although the name of the app will remain unchanged for the time being. The announcement just means that Trump is essentially “giving (his) blessing” to a proposed deal between the three companies, although no details have been released.

“I have given the deal my blessing, if they get it done that’s great, if they don’t that’s okay too,” the President said. “I approved the deal in concept.”

Oracle provides cloud infrastructure for services and would presumably take over those operations for the app if a deal is reached. Meanwhile, throughout the negotiation process, Wal-Mart had maintained that it was interested in investing in TikTok.

via Appleinsider
TikTok was scheduled to go off app stores on September 20 and completely offline in the US on November 12.

TikTok issues a statement after it was announced that it could resume in the US after the concerns over security issues.

“As part of this proposal, Oracle will become our trusted technology provider, responsible for hosting all US user data and securing associated computer systems to ensure US national security requirements are fully satisfied,” the company said.

Wal-Mart is expected to become a commercial partner for TikTok as part of the discussions.

TikTok Comms Twitter
TikTok’s full statement on the Trump Administration’s announcement.

TikTok stars like Charli D’Amelio, Chase Hudson, and more expressed their concern for a potential ban. Many made videos asking for the government to reconsider and were met with thousands of fans voicing their support for the site.

The full shutdown of TikTok was going to come a couple of months after the deadline on November 12 if a deal could not be reached. This is great news for fans of the app, and interested parties will await the details of the deal between Bytedance, Oracle, and Wal-Mart to keep the app on in the US.

Entertainment

This Instagram influencer isn’t a real person: Who is Imma?

Published: 31/Oct/2020 11:14

by Luke Edwards

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The current worldwide outbreak has pushed companies towards using automatically immune virtual influencers to promote their products on platforms like Instagram. Could influencers like Aww’s Imma be here to stay for the long run?

When Riot Games released an Instagram account for LoL Seraphine, it turned out to be a marked change in how the game was marketed. Normally, Riot would tease future champions through some sort of in-game easter egg or a cinematic trailer.

Seraphine was instantly different. A series of cryptic Instagram posts culminated in the collaboration of the character with virtual pop group K/DA. She was released as a playable character as part of patch 10.22, in the days leading up to the 2020 Worlds finals, with the song MORE released by K/DA the same day.

 

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some things never change, like oversleeping for practice

A post shared by Seraphine (@seradotwav) on

Seraphine’s release seems to be part of a general trend towards creating virtual characters, celebrities, and influencers who aren’t restricted by the bounds of reality.

All the fuss about virtual Instagram influencer Imma

Given the current situation, some brands have turned to promoting their products through virtual influencers like Imma. Originally an art project, Imma’s popularity has snowballed into an Instagram page with over 300k followers, and sponsored posts from companies as large as Porsche.

Christopher Travers, the founder of virtualhumans.org, has suggested to Bloomberg that virtual influencers could be here to stay.

“Virtual influencers, while fake, have real business potential,” he said.

“They are cheaper to work with than humans in the long term, are 100% controllable, can appear in many places at once, and, most importantly, they never age or die.”

While this makes sense business-wise, it’s important to consider the ethical side of recruiting robots to humans. You only have to look at the Black Mirror episode ‘Rachel, Jack, and Ashley Too’, where Miley Cyrus’ character gets replaced by a digital version of herself when she rebels against her bosses, for a warning about the unethical side of replacing human celebrities with digital versions.

Regardless, creating fictional influencers has worked well for companies like art toys producer Superplastic. They created Instagram accounts for its characters Janky and Guggimon to market their products and give the characters more personality.

 

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VOTE IF U LUV ME ❤️ if ur not alredy registerd go to vote.org an do the dang thang! evn i did it!! its tht frikin easy!!

A post shared by Janky (@janky) on

Creating virtual influencers looks like a marketing strategy that will keep getting bigger, especially as worldwide restrictions on travel remain in place over winter.