Donald Trump allows TikTok to continue in US after Walmart partnership - Dexerto
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Donald Trump allows TikTok to continue in US after Walmart partnership

Published: 20/Sep/2020 0:37 Updated: 20/Sep/2020 1:20

by Alan Bernal

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President Donald Trump announced a new deal that would allow TikTok to continue running in the United States as the company reached an agreement with Oracle and Wal-Mart to keep its operations alive.

TikTok was scheduled to be removed from app stores and future update considerations in the US on Sunday, September 20, after the Trump administration initially issued an executive order on August 6 to investigate the social site’s security.

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On September 14, Oracle became the favorites to take over the app’s operations in the United States, after TikTok parent-company, Bytedance, turned down Microsoft’s $30 billion bid. Now the President of the United States said that the viral app will continue after approving the new deal.

“TikTok is moving along,” Trump announced on Saturday. “We’re dealing with Oracle and Wal-Mart. The security will be 100%, they will be using separate clouds and a lot of very, very powerful security.”

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Trump also said that a new company will form in Texas that will be shaped by US-based entities, although the name of the app will remain unchanged for the time being. The announcement just means that Trump is essentially “giving (his) blessing” to a proposed deal between the three companies, although no details have been released.

“I have given the deal my blessing, if they get it done that’s great, if they don’t that’s okay too,” the President said. “I approved the deal in concept.”

Oracle provides cloud infrastructure for services and would presumably take over those operations for the app if a deal is reached. Meanwhile, throughout the negotiation process, Wal-Mart had maintained that it was interested in investing in TikTok.

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via Appleinsider
TikTok was scheduled to go off app stores on September 20 and completely offline in the US on November 12.

TikTok issues a statement after it was announced that it could resume in the US after the concerns over security issues.

“As part of this proposal, Oracle will become our trusted technology provider, responsible for hosting all US user data and securing associated computer systems to ensure US national security requirements are fully satisfied,” the company said.

Wal-Mart is expected to become a commercial partner for TikTok as part of the discussions.

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TikTok Comms Twitter
TikTok’s full statement on the Trump Administration’s announcement.

TikTok stars like Charli D’Amelio, Chase Hudson, and more expressed their concern for a potential ban. Many made videos asking for the government to reconsider and were met with thousands of fans voicing their support for the site.

The full shutdown of TikTok was going to come a couple of months after the deadline on November 12 if a deal could not be reached. This is great news for fans of the app, and interested parties will await the details of the deal between Bytedance, Oracle, and Wal-Mart to keep the app on in the US.

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Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.