Amazon reportedly overhauling Twitch Prime to Prime Gaming subscription - Dexerto
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Amazon reportedly overhauling Twitch Prime to Prime Gaming subscription

Published: 10/Aug/2020 10:53

by Andy Williams

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According to a leaked document from Rod ‘Slasher’ Breslau, Amazon is set to rebrand the gaming benefits of their Twitch Prime membership to Prime Gaming.

As with most companies that have their eggs in more than one basket, rebranding and becoming more streamlined in the process is inevitable. And Amazon is no different.

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Their Amazon Prime membership offers an array of benefits, including one free monthly Twitch channel subscription and exclusive in-game content. But as it stands, the gaming rewards are labelled as Twitch-exclusive via the current branding.

Although on August 9, Slasher revealed some confidential assets, which detailed the nature of the rebranding — and its purpose — while explaining the new features that will be available through the service.

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Twitch Prime Fortnite exclusive.
Amazon
Twitch Prime members have had access to a plethora of exclusive in-game content, such as this Fortnite bundle.

Twitch Prime to Prime Gaming

So what’s the difference? Well aside from a fresh lick of paint, Amazon’s Prime Gaming will now also offer members “rotating packages of full PC games that can be owned and kept forever at no additional cost.”

In terms of the games on offer, the assets detail these under ‘Functional Benefits’ and explain that these will be a mixture of games from indie developers and mainstream brands.

Aside from that, the same benefits remain. Amazon teased “other surprise perks” at the tail-end of their Functional Benefits, but what those are remains to be seen.

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Twitch also explained that the change will render streamers with “more chances to grow your viewership across all types of gamers from the Amazon Prime member base and opportunities to be featured in future Prime Gaming promotions.”

The branding will help Amazon better align the gaming portion of the Prime subscription with other services, such as Prime Music and Prime Video.

At the time of writing, it is not yet known when the change will come into effect, but an announcement is expected on August 10 at 11:00 AM (PST) / 1:00 PM (EST) / 6:00 PM (BST).

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FIFA

EA removes FIFA 21 ad selling loot boxes to children after backlash

Published: 1/Oct/2020 5:30 Updated: 1/Oct/2020 5:47

by Bill Cooney

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September 30 update (9:30pm PT): EA has pulled the advertisement from all toy magazines, including the one shown in Smyths, promoting buying FIFA points in the lead-up to FIFA 21.

They have also apologized for not upholding their “responsibility we take for the experience of our younger players.”

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“We take very seriously the responsibilities we have when marketing EA games and experiences in channels seen by children,” they told Eurogamer in a statement.

Earlier: EA is under fire after users on the internet posted pictures of advertisements for FIFA 21 in-game purchases placed inside a children’s toy magazine.

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It’s that time of year again, the air is getting cooler, the holidays are fast approaching, and there’s a new FIFA game about to come out on October 6.

In the year 2020 it’s not strange at all to see ads for video games amongst other kinds of toys in your usual holiday catalogs (if you don’t already do all your shopping online). However ads for in-game transactions and not the games themselves are becoming more and more common, and people don’t seem to be too thrilled with the idea.

On Sept. 26 A Twitter account by the name of AllFifamistakes posted a picture from one of the latest in-store magazines for UK company Smyths Toys. The ad, for FIFA’s popular Ultimate Team mode, lists four steps for players to play FUT, with the second being “use FIFA points to open packs.”

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As any good FUT player knows, FIFA Points are the digital currency that is used specifically for that mode to unlock player packs, which are basically random loot boxes containing player cards and other upgrades.

Enough arguments have been made for and against loot boxes being a form of gambling than we could list in a series of articles, but they are one of the most unpopular features in modern-day gaming, and seen as a way for companies to keep cashing in on consumers after the fork out the sticker price just to play the game.

The fact that it’s in a toy magazine where a kid will most likely see it and bother his or her parent about buying them FIFA Points for some player packs is what seems to have ticked most people off, with some accusing EA of promoting gambling to their younger fans. However, this isn’t even the first FIFA game to employ such marketing tactics.

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As you can see above, EA SPORTS has been advertising using FIFA Points to open packs as part of their “four steps to FUT success” for at least a year now, with the exact same wording appearing on adverts for FIFA 20 back around holiday season 2019.

Like gambling itself, it doesn’t seem as though loot boxes will be going away any time soon no matter how unpopular they may be, but people obviously aren’t too fond of ads for them being waved under kids’ noses.

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