The purchase of the Cloud9 LCS Challenger spot by the Milwaukee Bucks c0-owner was big news when it was revealed in early December.
As the latest NBA related owner in the business, the name of the team is the latest talking point after being announced.
The investment group behind the $2.5 million deal have launched FlyQuest. It’s not believed to have any association with the flight simulator company who adorn the same name.
The name and logo has drawn criticism on social media from those who don’t feel it really provides the cutting edge that is expected from new brands entering the esports scene.
You know what would be a cool esports club name?
The logo could be a castle or a crown
Or you can go with FlyQuest
— The Esports Writer (@FionnOnFire) January 6, 2017
New esports org FlyQuest logo… or Final Fantasy monster Ahriman? pic.twitter.com/vCrCMHmp1W
— Joshy Sutherland (@AskJoshy) January 6, 2017
FlyQuest has to be one of the worst names for an eSports team. Why do all these new investors brand so poorly?https://t.co/1ZVC0f9Er0
— MonteCristo (@MonteCristo) January 5, 2017
I personally think that the Bucks branding is quite good. No clue how the same company came up with FlyQuest.
— Jacob Wolf (@JacobNWolf) January 6, 2017
flyquest sounds like a MLM company tbh
— Joe ‘Strong’ Edwards (@joejedwards) January 4, 2017
Everyone being all depressed and feeling like shit and my late night thoughts are still that we have teams called BBQ Oliver and FlyQuest
— Marcel Feldkamp (@MarcelFeldkamp) January 6, 2017